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The most noteworthy consumer trends in 2022

The most noteworthy consumer trends in 2022

(Summary description)In terms of consumer trends, the 35-44 age group has led the growth of the entire industry. Among this age group...

The most noteworthy consumer trends in 2022

(Summary description)In terms of consumer trends, the 35-44 age group has led the growth of the entire industry. Among this age group...

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In terms of consumer trends, the 35-44 age group has led the growth of the entire industry. Among this age group, the proportion of people with two or three children is relatively high. In addition, users in first- and second-tier cities and 88VIP members drive growth, and they represent purchasing power and spending power. Among the characteristic groups of mothers and infants, delicate baby-loving and young trendy mothers led the industry growth, and the transaction contribution of pregnant and middle-aged children increased significantly.

From the category point of view, the trend categories of snack food, baby care, functional products and functional milk powder have performed very well. Among the new categories, children's teaching aids with colored pencils, children's sleeping pillows, intelligent learning and lighting all-in-one machines, and haircut cleaning kits have outstanding performance.

 

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