The normalization of the epidemic has had a significant impact on business, economy, and life. From the perspective of new consumer demand, the shopping process of the new generation of mothers is emotional, pursuing a sense of experience, entertainment, showing individuality, and at the same time being very rational. Buy the right one, don't buy the expensive one, and pursue the quality, appearance, and cost-effectiveness of the product. From an operational point of view, under the epidemic, costs have risen, consumer demand has changed, and management has become more difficult. The talent structure and organizational structure must be adjusted, flatter, and vitality to be more efficient.