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Global Baby Products Market Analysis, Demographic Dividend
- Categories:Industry Information
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- Time of issue:2022-07-15
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(Summary description)With the increase of demographic dividend and the improvement of residents' consumption level, the maternal
Global Baby Products Market Analysis, Demographic Dividend
(Summary description)With the increase of demographic dividend and the improvement of residents' consumption level, the maternal
- Categories:Industry Information
- Author:
- Origin:
- Time of issue:2022-07-15
- Views:0
With the increase of demographic dividend and the improvement of residents' consumption level, the maternal and infant industry has exploded with great market potential. However, in recent years, the epidemic and the decline in the global birth rate have caused serious product homogeneity and increased customer acquisition costs in the maternal and infant industry.
Data on a global scale for January 2021 shows that birth rates across countries have fallen by an average of 10-20% compared to the same period in 2020. Among them, Poland fell by 25%, while Spain fell by 20%, Japan fell by 14%, and France fell by 13%, hitting a new low since 1975. In the short term, the decline in the birth rate directly affects the development of the maternal and infant industry, and the global maternal and infant market has entered a period of stock competition dominated by brand management and private domain operations.
Despite the sharp drop in the birth rate, the maternal and infant market is still in a growth period. Kantar data shows that in the past year, the export of maternal and infant products in mainland China has increased by 23%, and the size of the maternal and infant market in Europe and the United States has reached hundreds of billions of dollars. Industry analysts pointed out that the new generation of parents represented by the post-90s and post-95s have gradually become the main force of the parenting group, and their consumption upgrade demand for maternal and infant products has gradually become the main driving force for the growth of the maternal and infant market.
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