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Facing the trillion-scale baby marketing, where are the business opportunities for brands and capital?
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Facing the trillion-scale baby marketing, where are the business opportunities for brands and capital?

(Summary description)At present, not only are the new brands sought after by capital, but also the new formats under the line are being attacked by investors. Behind ...

[Top]

Facing the trillion-scale baby marketing, where are the business opportunities for brands and capital?

(Summary description)At present, not only are the new brands sought after by capital, but also the new formats under the line are being attacked by investors. Behind ...

Information

At present, not only are the new brands sought after by capital, but also the new formats under the line are being attacked by investors. Behind such high-pitched capital, what is the actual situation of the baby market? How should investors anchor their own targets? How fierce is the competition on the milk powder track, which is a must for babies and children? How should brands stand out? How to understand the baby industry and find the breakthrough of brand and capital? We can think from the following three aspects.
1. Panorama of the baby market
The population base is large, the market volume is large, and the growth rate of segmented demand is obvious.
2. Baby Investment and Financing Guide
At the same time, institutions should always pay attention to the efficiency of putting in, regardless of the cost of putting in. Although it has brought about the exponential growth of GMV, it has also brought about the bubble behind it.
The growth of new brands and the long-term benefits brought by offline cannot be ignored. If you blindly pay attention to online traffic, the final exchange is likely to be "Tao brand", "shake brand" and "red brand" that cannot be out of the circle ".
3. Take milk powder category as an example for dismantling industry
How to build a milk powder brand?
1) Lock the source of Milk
2) Channel Breakout
3) Create large single items

 

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