The essence of marketing is to seize the target consumers. But nowadays, the characteristics of the target consumer groups are undergoing tremendous changes, and the communication channels are also more diverse, so if you want to seize the mother and baby crowd, you must eventually break the single marketing thinking of the past. Maternal and infant brands need to have a deeper insight into the target customer group and their consumption habits, combine their own product advantages, achieve accurate coverage in a more open and diverse form, and communicate with the target group in depth. From this, we can believe that the mother and baby brand will surely usher in a new blue ocean that rides the wind and waves.